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Privacy policy

PRIVACY STATEMENT - LERAYA

Last Updated: 04-2025

Confidentiality and security of your personal data are important to us at LERAYA. As a couture brand, we are committed to providing you with an elevated shopping experience while respecting your privacy and choices.

This Privacy Statement (“Statement”) is provided by LERAYA, a brand operated by Premier Brands Ltd., and is designed to inform you in a transparent and simple manner about how we process the personal data you provide or that we collect through the various touchpoints you use to interact with us (e.g., our website аnd social media). It also explains potential transfers of your data to third parties, as well as your rights and options to control your personal data and protect your privacy.

WHO ARE WE?

LERAYA is a celebration of timeless elegance, where craftsmanship meets sustainability. Inspired by European couture, our creations are meticulously crafted with purpose and passion. Every piece reflects a legacy of artistry, designed to empower and inspire. At LERAYA, luxury is more than beauty—it is a commitment to lasting quality, responsibility, and exceptional design.

WHAT DATA MAY WE COLLECT OR RECEIVE ABOUT YOU?

"Personal data" refers to any information that could reasonably identify you, either directly (e.g. your name) or indirectly (e.g. through a unique customer ID number).

The personal data we collect depends on the interaction points with us and is limited to what is relevant and necessary for that interaction. Unless you choose to engage with us beyond browsing our website—such as by creating an account, signing up for our newsletter, contacting us through our contact form, or interacting with our assistance chat—our data collection is primarily limited to the use of ‘cookies’ for website visitors.

For customers who create an account on our website, sign up for our newsletter, make purchases, or interact with us beyond basic browsing, we collect relevant information to manage our relationship with you. This includes your contact details (such as email address), account information, preferences, and any data necessary to fulfill your orders or provide personalized communications.

We may centralize your information to better organize and manage our relationship with you, ensuring we can tailor your experience with LERAYA.

All personal data is stored securely, and LERAYA is committed to protecting your privacy in accordance with the highest data protection standards.

HOW DO WE COLLECT OR RECEIVE YOUR DATA?

We may collect or receive data via the following touchpoints:

  • Use of the LERAYA website;

  • Creating an account on the LERAYA website, signing up for our newsletter, or making a purchase as a guest;

  • During your purchase journey, you will be able to choose between i) logging into your existing LERAYA account, ii) creating a new account, or iii) paying as a Guest;

  • Forms you complete on the website (e.g., sign-up forms, contact forms);

  • Interaction with our assistance chat ;

  • Clicking on LERAYA digital media advertisements;

  • Clicking on paid advertisements on search engines related to LERAYA;

  • Interaction with LERAYA social media pages on which you post LERAYA-related comments.

FOR WHAT PURPOSES ARE YOUR DATA USED BY LERAYA?

Depending on the context in which your data is collected, we use your data for the following purposes:

  • Provision of LERAYA products and services: This includes managing your orders, personalizing content, communication, and interactions with LERAYA (whether digital or otherwise), and providing customer support.

  • Personalized content and recommendations: We may use your data to recommend products and services based on your preferences and browsing habits.

  • Managing your LERAYA account and profile: For example, simplifying your navigation experience across our website, personalizing your profile, and ensuring consistency when interacting with LERAYA on different devices or platforms.

  • Analyzing and improving performance: This includes evaluating the performance of our content and campaigns, especially on our website and social media, to better understand how we can improve your experience.

  • Personalized customer experience: We may provide you with tailored communications via email, such as newsletters, based on your preferences and consumer profile (where permitted).

Personalized customer experience: In relation to the personalized customer experience, we may use profiling techniques to analyze your preferences and interests. Profiling involves automated processing of your data to evaluate aspects such as your preferences, behavior, or potential future needs. You have the right to opt out of personalized communications or content at any time. To unsubscribe, you can follow the instructions in any of our communications, or contact us via our Contact Us page.

FOR HOW LONG MAY WE KEEP IT?

Please note that the retention period of your personal data depends on the specific needs related to the products LERAYA provides.

Unless otherwise stated, we retain your personal data only for as long as necessary to fulfill the purpose for which it was collected, to meet your needs, or to comply with our legal or business obligations. 

For example, we keep your data for up to 10 years from the date of your last purchase if you are a customer, and for up to 3 years if you are a prospect, from the date of your last interaction with us.

When we no longer need your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified from it.

We use the following criteria to determine how long to retain personal data:

  • The relationship we have with you and the products we provide.

  • Any requests or interactions you make with us regarding your information or products.

  • Any legal obligations we have to retain your data or for our own legal purposes (such as enforcing agreements or litigation).

  • Relevant legal requirements, including applicable international, national, federal, and state laws.

  • Technical considerations, feasibility, and the level of protection in place for your personal data.

WHO MAY ACCESS YOUR DATA?

We may share your information with the following parties, in a manner that does not allow direct identification, as necessary for order fulfillment and the operation of our website.

  • Trusted Third-Party Providers: We work with trusted third-party service providers to manage certain aspects of our operations. These include:

    • Payment Services: Payment providers who process transactions and ensure secure payment methods.

    • Fraud Prevention: Third parties assisting in securing transactions against fraud.

    • IT and Website Services: Providers who assist with website maintenance, performance analysis, and analytics tools to improve your shopping experience.

  • Advertising and Marketing: We may also share data with third-party partners who help us with advertising, marketing, and website performance analytics. This may include cookies or other trackers for behavior-based targeted advertising. These third-party partners may act as independent data controllers and have their own privacy policies.

  • Social Media: If you connect your LERAYA account with social media accounts (e.g., Facebook, Instagram, and TikTok), the information shared will depend on the configuration of the social network platform and their respective privacy policies.

Please note that these third-party partners have their own privacy policies, which you should review for more information about their practices.

We are committed to protecting your personal data by adopting reasonable and appropriate security measures to prevent unauthorized access, loss, misuse, or alteration of your information. While no method of data transmission or storage can be 100% secure, we work to ensure the security of your data to the best of our ability.

Data Protection Measures:

  • Secure Website: Our website uses SSL encryption (Secure Socket Layer) to ensure that your data is transmitted securely over the internet. This helps protect your personal and payment information when you shop with us.

  • Password Protection: When you create an account on LERAYA, we encourage you to choose a strong password and keep it confidential to help protect your account. We also recommend updating your password periodically for added security.

  • Payment Processing: We work with secure payment gateways to process your orders and protect your payment details, ensuring that transactions are handled securely.

We continuously review and update our security measures to protect your information from evolving threats and challenges. Please be aware that, like any online service, we cannot guarantee absolute security, and we recommend you take precautions to protect your personal data as well.

If you have concerns regarding the security of your personal information or believe that your data may have been compromised, please contact us immediately via our contact form.

HOW DO WE ADDRESS CROSS-BORDER PROTECTIONS?

As we operate in various regions, your personal data may be collected, stored, or processed outside of your country of residence. It’s important to know that different countries have varying levels of data protection laws, and the level of protection may differ from that in your home country.

However, we take the protection of your data seriously. To ensure your data is protected regardless of where it is located, we implement safeguards such as data transfer methods approved under the European Union’s GDPR, which ensures a high level of protection.

We work with our trusted third-party partners to ensure that they also comply with applicable data protection laws and obligations regarding the transfer and processing of personal data.

UPDATES TO THIS STATEMENT

LERAYA reserves the right to update this Privacy Statement at any time. Any changes will be posted with the updated date at the top of this page. These changes will take effect immediately upon posting or as otherwise provided to you. If we make any changes that materially affect your privacy rights, we will notify you.

CONTACT US

If you have any questions or concerns about how we process and use your personal data or would like to exercise any of your privacy rights, please contact us through our  Contact Page.

NOTICE ABOUT COOKIE MANAGEMENT

This Notice about cookies applies when visiting the website available at https://leraya.com/ (hereinafter the "Website").

WHAT IS A COOKIE?

A cookie is a small text file placed on your device (computer, smartphone, tablet) by your web browser when you visit our website. These cookies help us recognize your device when you visit the Website again.

Some cookies are essential for the website to function properly, while others help us optimize and personalize your experience on the Website.

WHO SENDS THE COOKIES ON OUR WEBSITE?

Cookies may be placed on your device by LERAYA and/or third-party partners. The entity that sends a cookie is the one responsible for its content. Cookies placed by LERAYA help with website operations, while third-party cookies are generally used for advertising, website analytics, and other marketing purposes.

WHAT TYPES OF COOKIES DO WE USE?

 We use different types of cookies:

  • Essential Cookies: These are necessary for the website to function properly, such as remembering your preferences and allowing you to navigate securely.

  • Performance Cookies: These help us analyze how you interact with the website, so we can improve user experience.

  • Advertising Cookies: These are used by our partners to deliver targeted ads based on your interests.

  • Functional Cookies: These enhance your experience by remembering your settings and personal choices.

YOUR COOKIE CHOICES

You can manage your cookie preferences by adjusting your browser settings. If you prefer not to have cookies placed on your device, you can disable them through your browser, but please note that this may affect your experience on our website.